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19 crimes wine labels6/17/2023 ![]() ![]() Check out some of the best examples of innovative wine label design. Winemakers rely on label and brand design to help them step up their sales more than ever before. With so many types of wines from so many regions, there’s a huge amount of market competition. ![]() Available now via the Apple App Store and Google Play Store, the new app will animate three of 19 Crimes’ convicts-turned-colonists, who each tell their own infamous story. Most importantly, they convey a mood designed to grab the target market of the winemaker, whether we’re talking about younger party-goers who like funky labels or wine connoisseurs who prefer a traditional label. In fact, 19 Crimes wines is bringing their band of rogues, depicted on the wine labels, to life with the launch of the first-ever wine Augmented Reality (AR) app. Wine labels convey many things: flavor, variety, even the situation that a particular bottle is suited for. From the classic, elegant designs to those that bring some humor to a sometimes snooty industry, wine labels are there to catch our attention. That’s why wine label design is one of the most important marketing tools wine manufacturers have available to them. Additionally, these labels are dark, dirty and antique. ![]() Augmented reality can be found on TWE’s The Walking Dead, Beringer Bros, Chateau St Jean and Gentleman’s Collection wines.Unlike many other products that are instantly reached for brand recognition, most people don’t take enough of an interest in wine to have a particular brand they go back to time after time. 19 Crimes is a wine brand that integrates Austalias rich criminal history into its brand and. Treasury Winery Estates has since expanded to other wine labels in its portfolio and is working to enhance the AR experience on established brands. The reaction from consumers have been nothing less than astounding.’ ‘There is no doubt augmented reality played a key role in fueling that growth. ‘19 Crimes is a brand that has been absolutely on fire,’ Floor says. The company has shipped more than one million cases and grew 60 percent in volume sales and 70 percent in value. Market Watch named 19 Crimes the 2017 Wine Brand of the Year.ġ9 Crimes is one of the fastest-growing brands in Treasury Wine Estates’ portfolio. The wine is also getting attention in other areas. The Living Wine Labels app has been downloaded more than a million times and has a 4.2-star rating on iTunes. Marketers who adopt augmented reality as part of an omni-channel packaging campaign are also seeing the perks: they’re able to better facilitate personalization, they’re able to create an emotional and interactive connection with customers, and they’re able to get a clearer picture of who’s buying their product and where.įor 19 Crimes wine, the buzzworthy labels are creating a league of brand evangelists. Globally, brands are also realizing the potential of augmented reality, as the overall market is expected to reach $117.4bn USD by 2022, according to Forbes. The winemaker was able to improve communication and deepen consumer engagement. With 19 Crimes, Treasury Wine Estates was quick to learn the benefits of an augmented reality strategy. ‘One of the things we discovered through augmented reality is that it allows us to be a partner and guide to our shoppers. The reason 19 Crimes has been so successful is because as a brand it’s built on authentic, genuine and interesting stories. ‘Brands are asking: “how can I scream at the audience and elevate myself above that sea of sameness?” says Andrew Floor, VP of brand and digital marketing at Treasury Wine Estates. Consumers download the app and point the camera at the label, and one of the criminals appears on the phone screen and tells the story of their crimes. The winemaker developed a smartphone app, Living Wine Labels, which allows users to watch the labels come alive. The story in itself was attractive to consumers, but Treasury Winery Estates took it a step further. The labels for 19 Crimes feature different British prisoners who, according to the story line, were banished to Australia for committing one of the 19 crimes. The company began playing with augmented reality on its 19 Crimes wine brand, and quickly realized AR’s boundless potential. Treasury Wine Estates has launched an augmented reality strategy across five wines in its portfolio. ![]()
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